The ad that I am analyzing is against drunk driving. The first piece of written material that the audience sees first in the advertisement is “Don’t Drink & Drive.” This message pops out of the ad because it is black and red writing on top of a yellow background. When the audience sees the ad they are immediately drawn to those words and they automatically know what message of the ad is. The next piece of written material on the ad is “What pint will you be served tonight?” this is accompanied by a pictorial element. In the background is a man on the left side of the image is half a man dressed as a doctor. In the doctors gloved hand is what I assume to be a pint of blood. On the right side of the image is the other half of the man dressed in regular clothes, with a button down striped shirt. In this mans hand he holds a glass of beer. On his hand you can see that he is wearing a wedding ring, this shows that he is an average everyday man with a family. The ad is asking that if you choose to drink and drive that, you must choose either a pint of blood or a pint of beer.
I think that this ad is persuasive because it gives a scary realization that if you do drink and drive that you might need a pint of blood. It telling the audience not to drink and drive because if they do it will result in an accident that could lead them to having to get a blood transfusion. This ad is giving the audience an option to not drink and drive and save themselves form a hospital visit.
Advertisement. Easy Home Bar Plans. MADD, 11 Mar. 2011. Web. 14 Nov. 2011. <http://www.barplan.com/madd.htm>.
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