The Porcelain Throne

         

           The following is a comparison-contrast of two toilet paper commercials: Angel Soft (http://www.youtube.com/watch?v=cYZMlOFU4zM) and Scott Extra Soft (http://www.youtube.com/watch?v=wKViSlx-mIM&feature=related). The two commercials compare by both claiming that they have the softest toilet paper. Each toilet paper company is advertising their product to a wide range of viewers, both males and females of all ages. Both commercials also get there message across by using male actors accompanied by females later on in the commercial. The location of the two commercials occurs in the persons home, centered primarily in the bathroom. In the end of each commercial a display of the product is left on the screen for a few seconds.

           However both commercials have different methods for advertising their products. The Angel Soft commercial uses a comparison-contrast method. It begins with toilet paper that is too rough, then it is too soft, finally the wife throws Angel Soft which has “just the right balance.” The commercial is then ended with a catchy phrase “An ideal balance of softness and strength.” The Scott Extra Soft commercial incorporates humor and catchy phrases like, “Jeez Louise”, “Holly mackerel”, and “Thats bananas” into the commercial. These phrases make up the commercial, to portray how soft the toilet paper is. Like the Angel Soft commercial, it ends with its own catch phrase, “Scott Extra Soft tissue surprisingly soft.”